When analyzing your competitors’ Google ads in AdsWizard, several Google networks may appear.
Each network corresponds to a specific advertising environment within the Google ecosystem.
Understanding what each network includes helps you better interpret your competitors’ media strategy and identify the channels they prioritize.
Google Search
This network includes ads displayed directly in Google Search results.
They appear when users perform searches related to targeted keywords.
Typical ad formats include:
Sponsored text ads
Keyword-based search ads
Standard Search campaigns
Primary goals
Qualified traffic acquisition
Lead generation
Capturing existing search intent
Google Shopping
This network includes sponsored product ads displayed in the Shopping tab or directly within Google Search results.
It is primarily used by e-commerce advertisers.
Primary goal: promote products with image, price, and merchant information.
YouTube
This network includes ads delivered across YouTube.
Typical formats include:
Pre-roll / mid-roll video ads
Display ads shown around videos
Sponsored placements within the YouTube feed
Primary goals
Brand awareness
Branding
Storytelling
Google Maps
This network includes ads displayed in Google Maps or local search results.
Primary goals
Drive-to-store
Promote local businesses
Geo-targeted acquisition
Google Play
This network includes ads delivered within the Google Play ecosystem.
Primary goals
Mobile app promotion
App installs
Other Google networks
This category groups placements whose exact details are not publicly disclosed by Google.
💡 In most cases, it primarily corresponds to the Google Display Network, including:
Google partner websites
Partner mobile apps
External display inventory
Placements not specifically categorized by Google
Primary goals
Brand awareness
Retargeting
Large-scale reach
Why analyze Google networks?
Understanding which Google networks your competitors use helps you:
Identify their priority distribution channels
Understand their media strategy (Search, Video, Shopping, App, etc.)
Better interpret their estimated spend
Spot areas of strength or absence in your market
Analyzing Google networks in AdsWizard gives you a clearer view of how your competitors distribute their advertising presence across the Google ecosystem.