When analyzing campaigns running on Google Ads, AdsWizard may display different Google networks.
These networks represent the environments where an ad has been detected within Google’s advertising ecosystem.
Understanding them helps you identify where your competitors are advertising, analyze their media strategy more accurately, and better interpret their estimated spend.
Definition of a Google network
A Google network refers to an advertising placement or delivery environment within Google’s inventory.
Put simply, it is the platform or environment where a Google ad is shown to users.
Depending on the campaign type and delivery settings selected by the advertiser, a single ad may appear across multiple Google networks.
Google networks available in AdsWizard
AdsWizard can identify the following Google networks :
Google Search
Google Shopping
YouTube
Google Maps
Google Play
Other
The “Other” category primarily corresponds to the Google Display Network.
What is included in “Other” (Google Display Network)?
The Google Display Network is a large advertising network that allows advertisers to reach users beyond Google Search.
It includes millions of websites, mobile apps, and Google-owned or partner properties where display ads can appear, including:
Publisher websites, blogs, and media outlets
Mobile applications
Certain Google-owned display inventory
Web and in-app placements not individually disclosed by Google
Google services featuring display placements, such as Gmail
Why are Google networks useful?
Analyzing Google networks helps you:
Understand your competitors’ media strategy
Identify their key acquisition channels
Distinguish between Search, Shopping, Video, App, Local, and Display strategies
Better interpret estimated spend by distribution environment
Good to know
Google does not always provide detailed network information for every ad.
Network availability depends on the level of granularity publicly disclosed in Google’s advertising transparency data.
As a result, some ads may appear under “Other” when Google does not specify the exact placement.
💡 In most cases, “Other” primarily represents ads delivered through the Google Display Network.