In AdsWizard, competitor advertising spend estimates are calculated based on your own reference data.
Reach, CPM, or CPMPA: here’s how to retrieve these essential metrics from each advertising platform.
For Reach-Based Platforms
Meta, TikTok, and Pinterest operate using a reach-based model.
Their associated cost metric is Cost per 1,000 People Reached (CPMPA).
To feed your AdsWizard reports, you’ll need to retrieve both reach and cost per 1,000 people reached from the relevant business managers.
Meta & TikTok
Access the relevant ad account in:
Meta Business Manager
TikTok for Business Ads Manager
Select the correct analysis level and date range:
Click the Ads tab (the most granular analysis level)
Choose the date range you want to analyze
Click Columns → Customize Columns, then add:
Reach
Cost per 1,000 Accounts Center Accounts Reached (Meta)
Cost per 1,000 People Reached (TikTok)
Click Apply and retrieve the values to import into your report.
Access the relevant ad account in Pinterest Business Manager.
Select the correct analysis level and date range:
Click the Ads tab (the most granular analysis level)
Choose the date range you want to analyze
Click Modify Columns, then add:
Audience (Reach)
Spend (Total amount spent during the selected period)
Click Apply, then:
Import the Reach directly into your AdsWizard report
Calculate your Cost per 1,000 People Reached using the following formula: (your ad spend / total audience) x 1000.
You can now import this value into your AdsWizard report.
For Impression-Based Platforms
Google, Snapchat, and Bing primarily operate on an impression-based model.
Their associated cost metric is CPM (Cost per 1,000 Impressions).
To feed your reports, you’ll need to retrieve the CPM from the relevant ad platforms.
Google, Snapchat & Bing
Access the relevant ad account in:
Google Ads
Snapchat Business Ads Manager
Microsoft Advertising (Bing)
Select the desired date range.
Click Columns → Modify Columns, then add CPM.
Apply the changes and retrieve the CPM value.
💡 Wizard Tip
Save your column configurations to reuse them easily in the future.